Response4 min read
How quickly should a local service business respond to a new lead?
As quickly as you reasonably can. During business hours, aim for a real person within minutes. At any hour, send an instant acknowledgement so the…
Revenue Guides
Short, useful guides on what happens after the lead arrives, from first response through estimates, appointments, follow-up and reviews.
Response4 min read
As quickly as you reasonably can. During business hours, aim for a real person within minutes. At any hour, send an instant acknowledgement so the…
Response3 min read
Send a short text from your business number within a few minutes, letting them know you missed the call and offering a next step. At the same time,…
Estimates3 min read
For most local service estimates, plan a few useful touches while the customer is deciding: confirm the estimate arrived, check in a few days later,…
Estimates3 min read
Most good estimates go cold because the decision stalls, and nobody from the business gets back in touch at the right time. The customer has a…
Recovery3 min read
Make the message relevant and easy to say no to. Send a short, honest note that mentions what they originally asked about, gives a real reason for…
Reputation3 min read
Ask soon after the customer has seen the result, usually the same day or within a day or two of finishing the job, and send a direct link to your…
Next step
See where revenue may be slipping.
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